We are a craft brewery based in Oklahoma City, dedicated to brewing full flavor beers with the
greatest attention to quality.
“Every drop of COOP that you drink begins with this team, these people and their passion for craft beer. These are their stories, where they’re from and why they’re here working in your favorite brewery.”
Co-Founder, Operations and Finance
With a background in venture capital, corporate finance and consulting, Mr. Mercer brings unique business and financial guidance to the COOP team. He spent the better part of decade playing with numbers and investing other people’s money in startups before co-founding COOP. Life is much more fulfilling and balanced in the beer world.
He leads COOP’s business planning, financial management and operations development, and plays electrician, janitor and general handyman when necessary. When he’s not working, he can likely be found traveling, flying or enjoying refreshing beverages. Daniel earned a BSB in Economics from Oklahoma City University, is a graduate of the Federal Reserve Bank’s Community Development Lending School and served as an officer in the USAF.
An avid home brewer and enthusiast of all things fermentable, Mr. Jarolim brings experience and originality to the world of brewing and the COOP team. As a big believer in the notion that ‘good beer brings good people together’, he pursues creative and consistent brews around which people can gather. Blake has a background in teaching, having taught for several years in Oklahoma City in a middle school setting before being asked to join the COOP team full time.
His passion for science, math, and education is not lost in the world of craft brewing as he enjoys teaching and being taught the mystery behind the beer. An Oklahoma Native, Blake is thrilled to be a part of a local brewery passionate about bringing quality local beer to taps and homes in Oklahoma City and beyond. Blake earned his bachelor’s degree in Theology from Southern Nazarene University.
Director of Sales & Marketing
A long-time Oklahoman, Sean watched the growth of COOP as a consumer and fan before joining the team in 2016. Sean served as Vice-President of Sales and Marketing for legacy Oklahoma manufacturer M-D Building Products beginning in 2010. From 2003 – 2009, Sean managed his own marketing consulting firm.
When not pouring beer for craft fans in five states, Sean enjoys many pastimes. Screaming at the Thunder. Cheering on his alma mater, Oklahoma State. Proudly pointing out his talented wife and daughters to random strangers. Modeling fashionable headwear on Milan runways.
Lauren Belteau Gerfen
Lauren Belteau Gerfen is a transplant to Oklahoma with roots in the mountain west. She brings a quizzical and meticulous nature to the COOP brand and brewery family. Lauren has a degree in Art History from the University of Colorado and a professional background in art history and archiving. Her passion for the local/handcrafted movement ranges from beer to art to food and makes for a perfect fit with COOP Ale Works personally and professionally. In her spare time she can be found traveling, eating, drinking, crafting and looking for adventure.
Born in a distant exotic land but raised in red dirt country, Hung had been planning his escape from Oklahoma for a very long time. He is finally content about staying after joining COOP Ale Works in early 2017. Hung graduated from the University of Oklahoma with a BBA in Accounting. Since graduation, he’s dipped his feet into big corporate accounting and governmental accounting, but he can truly say that COOP is the first job he hasn’t considered quitting after the first month. I guess you can call that love. Outside of work, he enjoys traveling, hiking and backpacking, photography, food, and spoiling his sidekick, Tyrion the corgi.
Oklahoma Sales Representative
Eric Pennell is a born n’ bred Okie with a degree in Finance from The University of Oklahoma. His beer career has included everything from Assistant Brewer to Sales Representative for some of world’s largest breweries. He is now in charge of market interactions and sales for the Central Oklahoma region. Outside of work, he enjoys adventuring with his beautiful wife Amber, amazing stepson Julian, and wild Golden Retriever brothers BennyJack and Hamish. Whether it be hiking through the Rockies or an evening walk through the neighborhood, you can see this crew coming from a mile away. Eric also likes good beer, great music and Liverpool FC.
Northeast Oklahoma and Arkansas Sales Representative
Spending time as a Restaurant General Manager for the McNellie’s Group and The Wild Fork helped Jeff learn and grow within the Tulsa food and beverage scene. A Tulsa Native and Booker T. Washington High School grad, Jeff also spent time living in Fayetteville, Arkansas, and loves Northwest Arkansas culture and nature.
Always up to grab a drink or catch a show, Jeff has been known to frequent Empire, Cellar Dweller or R Bar in Tulsa. He can also be found cheering on his Kansas City Chiefs and is clearly responsible for their recent regular season resurgence.
Houston Sales Representative
Toby has been in the adult beverage industry for more than 20 years in the Houston area. Toby was born in Orlando and moved to Iceland for two years before finally settling down in Houston in the early ’70s. Toby started the first craft beer pub in Katy, Texas, and fell in love with craft beer and the people in the industry in Texas and he’s passionate about meeting more.
Originally from California, Will discovered his passion for beer while living in San Diego, surrounded by world class breweries. He has been brewing fermentables for the past eight years, with four of those volunteering and making small batches for COOP before coming on full time. Will attended the Professional Culinary Institute in Campbell, CA, becoming a Certified Sommelier. He enjoys climbing and jamming on his guitfiddle in his spare time. Will is also the only single guy at COOP. For a good time call 1-800-555-7863.
QA/QC Technician and Packaging Specialist
Born and raised in Oklahoma City, Shawn is a graduate from the University of Oklahoma with a degree in Microbiology. As a passionate fan of craft beer he began home brewing during his time at OU and was hooked on the art and science of fermentation. Outside of work Shawn enjoys spending time outdoors hiking and climbing, as well as reading, cooking, listening to his vinyl collection and nerding in general.