home beers about locate tap room merch calendar blog

COOP Ale Works to Enter North Texas Craft Beer Market

 

COOP-16-001 Big Friendly Glass Logo FULL COLOR

#trailtotexas event schedule released for both Oklahoma and Texas

May 9, 2016

Oklahoma City, OK – Oklahoma City-based COOP Ale Works will be available in North Texas beginning June 6, 2016. To celebrate the launch, COOP will host a series of events on both sides of the Red River over the next three months.

The event series starts Saturday, May 14 with the #trailtotexas Kickoff Party at the COOP Ale Works Brewery Taproom. It continues in Oklahoma with events scheduled through the end of May. The Texas event series peaks with a premium presence at the Untapped Music & Beer Festival in Ft. Worth on June 11. Texas events continue with 60 events in 60 days spread across Wichita Falls, Denton and the Dallas-Ft. Worth Metroplex.

“As excited as we are to enter Texas, we recognize the role that our fans in Oklahoma have played in our ability to expand distribution beyond our borders,” said COOP Co-Founder Daniel Mercer. “We’ll start this campaign with a series of events that celebrate our loyal friends and neighbors who have supported COOP for the past seven years.”

COOP’s flagship craft beer, F5 IPA, will lead the charge of brands launching in Texas. DNR Belgian-style Dark Ale, Native Amber and Horny Toad Blonde round out the offering that will hit Texas shelves in new six-pack, 12 oz. can configurations.  All four varieties will be found on draft at many on-premise bars and restaurants as well as the most popular growler filling stations.

Joining COOP for many of the events in both states will be the legendary Big Friendly Beer Bus. The Big Friendly is a fully-modified school bus retrofit with an operational taproom.

 

Oklahoma Event Schedule

The festivities kick off Saturday, May 14 at the Coop Ale Works Brewery Taproom, 4745 Council Heights Road in Oklahoma City. The Big Friendly’s #trailtotexas kickoff features a special, limited draft release of The Big Friendly’s Trail to Texas Peach Berliner Weisse.

This is a very limited release. Draft pours will only be available during the Oklahoma special events listed below. 3,000 bottles will be released in small quantities throughout the schedule of Oklahoma events at soon-to-be-announced locations.

“The Big Friendly’s Trail to Texas is a kettle-soured Berliner Weisse, brewed with Pilsner and wheat malt,” said Head Brewer Blake Jarolim. “We added ten bushels of peaches to add solid fruit character to balance the tartness.”

 

Oklahoma Event Schedule

Saturday, May 14th, 1:00PM

COOP Ale Works, OKC

#trailtotexas Kickoff Party

 

Tuesday, May 17th, 6:00PM

Hurricane Wings, Lawton

Patio Beer Dinner, $30/person

 

Wednesday, May 18th, 5:00PM

Charlie’s Sports Bar & Grill, Choctaw

Tap Takeover & Bike Night

 

Thursday, May 19th, 7:00PM

Fassler Hall, OKC

XPA Release Party

 

Friday, May 20th, 9:00PM

Chung’s, Lawton

Karaoke Contest w/ Special Releases

 

Saturday, May 21st, 5:00PM

Abner’s Ale House, Norman

Flight Night w/ Special Releases

 

Sunday, May 22nd, 11:00AM-3:00PM

Pub W Memorial, OKC

Beer Brunch w/ Special Releases

 

Sunday, May 22nd, 10:30AM-2:30PM

Pub W Norman

Beer Brunch w/ Special Releases

 

Texas Event Schedule

COOP Ale Works will first become available for North Texas consumers Monday, June 6. COOP will launch in North Texas with 60 unique events over a 60-day period. Events span across Wichita Falls, Denton and the entire Dallas-Ft. Worth Metroplex.

One highlight of the “60 in 60” tour of North Texas will be COOP’s premium presence at the Untapped Beer & Music Festival in Ft. Worth, Saturday, June 11. The Big Friendly will be the centerpiece of a 30’ x 50’ COOP tasting garden. Festival-goers should expect special releases alongside the four, core COOP craft beers.

“We are thrilled that COOP has chosen to build their Texas launch around the Untapped Festival Ft. Worth,” says Matthew Harber, Co-Founder of Untapped & CEO of Spune Productions. “We’ll have more than 5,000 craft beer lovers from Texas and Oklahoma in attendance. They’ll be blown away by the presence of The Big Friendly Bus and the delicious COOP beers flowing from the taps.”

In addition to the Untapped Festival, COOP will also serve as exclusive sponsor for the Untapped Festival Pre-party, Thursday, June 9 in Ft. Worth. COOP will be pouring at the Best Little Brewfest in Texas, Saturday, June 18 in Lewisville. Additional events are being organized and will be announced via COOP social media feeds as information becomes available.

 

The Big Prize for COOP Fans

COOP Ale Works has created two more rewards for our loyal fans. COOP will run a special contest from May 11-31 for all current connections on Twitter and Instagram.

To qualify for a prize package, fans simply need to retweet, like, re-post, comment, tag or use the hashtag #trailtotexas as an action for any COOP social media post. An individual social media engagement from a fan over the 20 days will get them one entry into the drawing for two ultimate prize packages. Fans can enter as many times as they’d like during this period. Fans must be 21 years of age to qualify for either of the two prize packages.

Each of the two prize packages includes the following:

  • Two Stout VIP ticket packages for Untapped Beer & Music Festival Ft. Worth
    • Early access at 2:00 pm
    • Untapped Clubhouse (side stage access, complimentary beer, wine and cold brew coffee, tastes from local restaurants)
    • Limited edition Untapped t-shirt
    • Commemorative tasting cup
    • Tasting card (good for 12 samples)
    • VIP Lounge and Viewing Platform
  • Two nights at the Omni Hotel Ft. Worth
    • Check in June 10
    • Check out June 12
  • $100 Visa Gift Card for “Gas Money” to Ft. Worth

Winners will be notified by June 1, 2016.

 

Contact

To learn more, please contact

Sean Mossman, Director of Sales & Marketing

COOP Ale Works

sean@coopaleworks.com

###

 

About COOP Ale Works

 

COOP Ale Works was founded in 2009 as one of the first local, craft breweries in Oklahoma. Bolstered by the success of the flagship F5 IPA, COOP has grown to more than 10,000 barrels of annual production. COOP brews eight brands year-round, including Native Amber, DNR and Horny Toad Blonde, as well as several seasonal and limited releases. COOP has distribution in Oklahoma, Arkansas, Kansas and Nebraska. Distribution in Texas and Missouri begins June 6, 2016.

 

Posted on May 9th, 2016